Timeline
Jan. 2025 - Dec. 2025
Launched in App Store
Skills
Product strategy
0-1 design
Product design
Visual design
My Impact
As the sole product designer at Spice, I led the 0-1 design of an AI podcast app that use LLM to curate personalized audio and video content; drove product strategy and key design decisions in a lean startup team.
60K+
MAU post 90-day launch
$750K+
funding raised
launched
in App Store
0-1
mobile & web design
The Challenge
Traditional podcast creates a disconnected format between creators who produce hours of rich content and listeners who struggle to find the moments that matter most to them.
Listeners
Decision fatigue, information-overloaded.
Listeners face decision-fatigue due to the overwhelming amount of podcast selections.
"
I want to learn more about this topic but I don't know which of 50 episodes to start with, and I can't commit a full 90 minutes.
Creators
Lack of content exposure.
Highlighted contents are hard to resurface, limiting entry points and engagement for new listeners.
"
My best 2-minute insight is buried in a 90-minute episode, which would need some build up for my listener to understand.
The Solution
Spice uses AI to unbundle episodes into atomic content - clips, quotes, summaries, and personalized episodes - so listeners discover ideas, and creators' best moments find the right audience.
Prompt-based AI podcast generation as the core MVP feature.
loading screen 1
loading screen 2
loading screen 3
Source screen
Transcript screen
Curated discovery of highlighted moments surfaces key quotes, clips, and insights.
original episode
AI generated episodes
short video
audio clips
quotes
Designing an onbaording experience for higher interest-alignment.
registration
new user sign up
interest chips
podcast chips
artist chips